KOS

Manufacturing, waste management and industrial services in Ciudad Juárez

Nobody buys a plant service because of a pretty ad

In Ciudad Juárez we work with industrial and waste management companies. Here the buyer is a procurement or compliance team, the cycle is long and the decision is made on trust and regulation, not impulse.

Brands we work with here

  • MiesaCd. Juárez · Residuos
  • FAMCO CorporativoCorporativo

What we usually find

  • The decision maker is not the one searching online, and often is not on social at all.
  • Sales cycles of months with several people involved.
  • Compliance requirements and certifications that have to be communicated properly.
  • Local competitors working purely on referral and relationships.

How we solve it

  1. 01Positioning around regulation and capacity, not marketing promises.
  2. 02Content that doubles as sales material for the commercial team.
  3. 03Campaigns targeted at specific job titles, not broad audiences.
  4. 04Long, organised follow up with the information ready when the buyer asks for it.

Other industries

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And if it is not, tell us anyway. Half of our best cases started exactly like that.

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