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Marketing and AI, without the smoke
We write about what we are implementing in real accounts: where artificial intelligence actually moves the number, where it does not, and what an agency has to do to avoid getting stuck in version 4.0.
CommunityOscar del Palacio7 min readTwo years in BNI Apex: what an agency learns when business arrives through trust
We have spent two years in the BNI Apex chapter in Ciudad Juárez. This is what changes inside an agency when the client arrives recommended by someone staking their own name on it.
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GuidesOscar del Palacio9 min readHow to choose a marketing agency in Ciudad Juárez, Chihuahua and El Paso, Texas
A guide to hiring an agency on the border: what to ask in the first meeting, the warning signs, how to compare proposals, and why the Juárez and El Paso market is not run like any other.
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AgenciesOscar del Palacio5 min readThe agency that does not pivot to AI this year will compete on price
Not because AI replaces marketers, but because it changes everyone else's cost structure. Here is what we see from the inside.
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AI employeesOscar del Palacio4 min readWhat actually happens when your receptionist is an AI employee
The payroll math is what grabs attention first, but it is not the interesting part. The interesting part is what stops being lost.
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Marketing 6.0Oscar del Palacio4 min readMarketing 6.0: what actually changes when you apply it
Phygital, immersive, metaverse. Big words for a concrete idea: your customer does not separate your store from your Instagram, and you do.
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