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Marketing and AI, without the smoke
We write about what we are implementing in real accounts: where artificial intelligence actually moves the number, where it does not, and what an agency has to do to avoid getting stuck in version 4.0.
AgenciesOscar del Palacio11 min readThe agency that does not pivot to AI this year will compete on price
Not because AI replaces marketers, but because it changes everyone else's cost structure. Here is what we see from the inside.
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AI employeesOscar del Palacio10 min readWhat actually happens when your receptionist is an AI employee
The payroll math is what grabs attention first, but it is not the interesting part. The interesting part is what stops being lost.
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Marketing 6.0Oscar del Palacio9 min readMarketing 6.0: what actually changes when you apply it
Phygital, immersive, metaverse. Big words for a concrete idea: your customer does not separate your store from your Instagram, and you do.
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