KOS

About us

We are the growth partner we wish we had when we opened our own businesses.

We started as Kick Off Social and today we operate as KOS. Same team and same standard, with a shorter name and a bigger scope. What did not change is where we come from: we built our own businesses before building the agency, and we know what it feels like to trust someone else with your money.

Cumulative results since 2020

retention
98%Client and team retention, measured across the active roster since 2020. We build long relationships, not one off campaigns.
revenue
$18M+Over 18 million dollars in attributable revenue generated for our clients between 2020 and 2026, across every account we run.
tenure
6+Years with our longest standing client, who has never once changed agency.

The story

It started as a project between friends

We founded Kick Off Social six years ago, and it literally started as a project between two friends. One came from running eCommerce and paid media for large companies; Oscar was studying mechatronics. We learned marketing together, got certified and figured it out by trial and error, always being transparent with clients about what we knew and what we did not.

The first business together was Monarch Media and it failed. The second was food, a hot dog spot called Pinches Dogos, and that one worked. More followed: eCommerce, other brands, other categories.

That is the part that makes us different. We have been founders of small businesses, we have killed one and grown others with our own money. We know what it takes to build a company from zero, which is why we stopped chasing clients by the dozen: today we work with people who genuinely want to make an impact with their product or service. We want to grow your company the way you grow ours by hiring us.

Today we work with more than twenty brands across Mexico, the United States and South Korea, and with most of them we have been there since day 1. They don't hire us per campaign. They hire us as their growth partner.

6 years
of KOS running without a break, with clients who keep renewing.
3 countries
Mexico, the United States and South Korea.
2 businesses
of our own before the agency: one failed, the other worked.

Where we come from

How we work

A boutique agency, not a volume shop

Everyone is tired of agencies that promise and do not deliver. We have had our own challenges too, which is why we would rather be honest about how we choose to work.

  • Few clients, very specific ones

    We do not take accounts in bulk. We work with a small number of brands so we can genuinely get inside each business.

  • Specialists, not generalists

    We would rather be the best in a few industries and disciplines than offer everything halfway.

  • We grow with you

    Our goal is not billing as much as possible across as many accounts as possible. It is your account growing, because that is how we grow.

  • We tell you the truth

    If something is not working you hear it in the meeting, you do not discover it in the end of month report.

How we work

Five rules we don't negotiate

01

Numbers first

Every proposal opens with the metric we are going to move and how it gets measured.

02

No smoke

If something is not working we say it in the meeting, we don't bury it in the report.

03

Humans in charge

We use AI every day, but the decision and the creative are ours.

04

One team

Your account does not get handed to an intern after signing. The founders stay in.

05

Long relationships

98% retention is not luck. It is the consequence of the four rules above.

The process

Four steps, no mystery

  1. 01

    Audit

    We review accounts, data, product and competitors. We tell you what is broken before selling you anything.

  2. 02

    6.0 plan

    We define the full customer journey, the channels and the metrics for the quarter.

  3. 03

    Execution

    Media, creative, content and development running in parallel with weekly reviews.

  4. 04

    Scale

    We double down on what works, cut what does not and raise the ceiling again.

Leadership

I built my own businesses before this agency, including one that failed. That is why when I look at your account I do not see a client: I see a business under the same pressures I had. What the proposal promises is what gets delivered, and if something is not working I tell you in the meeting.
Oscar del PalacioCEO and co founderView LinkedIn

Team

Who runs your account

We are a small, specialised team spread across Miami, Ciudad Juárez, Monterrey and Mérida. There is no layer of middlemen: you talk to whoever executes.

  • Jesús Malo

    Co founder

    Mérida, Yucatán

  • Adrián Aboyte

    Head of Partnership Development

    Miami, Florida

  • Fabián García

    Fractional CTO

    Monterrey, Nuevo León

  • Aaron Sánchez

    Marketing Growth Hacker

    Ciudad Juárez, Chihuahua

  • Liliana Grajeda

    Senior GTM Creative

    Ciudad Juárez, Chihuahua

  • Cheyenne Flores

    Growth Specialist

    Mérida, Yucatán

We already asked for a photo. Give us a minute and we will put it up.

Where we are

Four cities, one single team

Miami on the United States side, and Ciudad Juárez, Monterrey and Mérida on the Mexican side. We work in Spanish and in English.

EST

Miami

Florida, USA

7901 NW 7th Ave, 407Miami, Florida 33150
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CST

Ciudad Juárez

Chihuahua, México

Ciudad JuárezChihuahua, México
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CST

Monterrey

Nuevo León, México

MonterreyNuevo León, México
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CST

Mérida

Yucatán, México

MéridaYucatán, México
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Sound like the way you want to work?

Tell us where your business is today and what number you want to move this quarter.

Book a call